Selected Work: Creative Director + Strategist

 

SELECTED WORK

THIS IS A COLLECTION OF WORK THAT ILLUSTRATES THE INTERDISCIPLINARY SKILLSETS IN CREATIVE VISION, BUSINESS STRATEGY, AND THE ABILITY TO EXECUTE.

 

AFTER STUDYING THE ENTERTAINMENT BUSINESS AND FEMALE-DRIVEN, INCLUSIVE STORYTELLING ( AT NYU AND IN INTERNSHIPS WITH HELLO SUNSHINE & ANNAPURNA PICTURES), I CREATED A WORK THAT IMPLEMENTED THESE LESSONS & MY VISION.

Project Highlights:

  • Recruited and Led Creative Leadership Team of 15 People (Mostly Women, Ethnically Diverse)

  • Managed a production crew of 75+

  • Raised and Managed $17,000 Budget

  • Led a Kickstarter that raised 108% of Goal

  • Developed partnerships (Panavision, Brooklyn Historical Society, Lehman College, and more) that granted use of equipment and locations valued at $700k+

  • Festival Submission Beginning Summer 2019

Valor_Screengrab+Stills-3.jpg

Pasos de Valor/Steps of Valor Story: In 1995, a pregnant, Mexican-American MBA student just wants to take her exam, but her due date conflicts and her professor won’t make any accommodations.


SOCIAL CONTENT TO ALIGN WITH REESE WITHERSPOON’S BOOKCLUB BRAND, THE INTENTION OF THE ORIGINAL BOOKS, AND BRAND PARTNERS LIKE AMAZON AUDIBLE.

During an internship at Hello Sunshine, I produced original content to support Reese Witherspoon’s Bookclub community on Instagram, underscore the storytelling of its female authors in promotional content, and support brand partners like Audible.

Click on each image to see the content on Instagram!


The Wellness Initiative at NYU (WIN) Promotional Film

(2018), Commissioned by NYU Langone’s Child Study Center

 
 

Proof of Concept Video for Promotional Social Campaign for “Polaroid” Movie

In August 2017, Bob Weinstein hired me as a Digital Strategy Consultant to promote the release of Polaroid, a horror about a girl who finds a vintage camera that kills. The project was to offset market perception of a typical plot, integrate influencers and the public in a media experience, and motivate a large audience of teens to see the film in theaters.

When the company’s film releases halted, this project was suspended indefinitely. Since I was not able to actualize my concept for Dimension Films, I independently created a proof-of-concept to showcase what one of these videos may have looked like. This is a spec video in a series that would have been posted to Urban Outfitters’ Instagram.

Password: Polaroid