Creative Strategy Portfolio

 

SELECTED WORK

THIS IS A COLLECTION OF WORK THAT ILLUSTRATES THE INTERDISCIPLINARY SKILLSETS IN CREATIVE VISION, BUSINESS STRATEGY, AND ABILITY TO EXECUTE.

 

AFTER STUDYING FEMALE-DRIVEN, INCLUSIVE STORYTELLING (IN CLASS, AT INTERNSHIPS AT HELLO SUNSHINE & ANNAPURNA PICTURES) AND THE ENTERTAINMENT BUSINESS, I CREATED A WORK THAT IMPLEMENTED THESE LESSONS & MY VISION.

Project Highlights:

  • Raised and Managed $17,000 Budget

  • Led a Kickstarter that raised 108% of Goal

  • Recruited and Led Creative Team of 15 People (Mostly Women, Ethnically Diverse)

  • Developed partnerships (Panavision, Brooklyn Historical Society, and more) that granted use of equipment and locations valued at $700k+

  • Film to be submitted for festivals this summer.

Valor_Screengrab+Stills-3.jpg

Pasos de Valor/Steps of Valor Story: In 1995, a pregnant, Mexican-American MBA student just wants to take her exam, but her due date conflicts and her professor won’t make any accommodations.


SOCIAL CONTENT TO ALIGN WITH REESE WITHERSPOON’S BOOKCLUB BRAND, THE INTENTION OF THE ORIGINAL BOOKS, AND BRAND PARTNERS LIKE AMAZON AUDIBLE.

During an internship at Hello Sunshine, I produced original content to support Reese Witherspoon’s Bookclub community on Instagram, underscore the storytelling of its female authors in promotional content, and support brand partners like Audible associated with that book pick.

Click on each image to see the content on Instagram!


Proof of Concept Video for Promotional Social Campaign for “Polaroid” Movie

In August 2017, Bob Weinstein hired me as a Digital Strategy Consultant to promote the release of Polaroid, a horror about a girl who finds a vintage camera that kills. The project was to offset market perception of a typical plot, integrate influential voices and the public in a media experience, and motivate a large audience of teens to see the film in theaters.

When the company’s film releases halted, this project was suspended indefinitely. Since I was not able to actualize my concept for Dimension Films, I independently created a proof of concept piece to showcase what one of these videos might have looked like. This is a spec video in a series that would have been posted to Urban Outfitters’ Instagram.

Password: Polaroid